“Design is all about finding possibilities. Good design is the one that fits in the right context at right time. It’s a beautiful marriage between logic and creativity.”
Hi. I’m an Interaction Designer with a strong background in visual design along with 11 years of experience in multi-lingual branding, identity design, publication, illustration and type design projects. In many of these projects, I also had the opportunity to conduct user-centered research at multiple levels. Throughout these projects, I strived to build effective communication strategies appropriate to the recipient audience.
While pursuing text type design, I came across various technological challenges that created a strong urge to learn digital technology and media interaction. I recently graduated with masters level program from Copenhagen Institute of Interaction Design. Through various learning processes, I’ve acquired diverse skill sets —raging digital, tangible and visual – which allows me to encompass designing smart objects, digital products, and meaningful services. I further wish to focus on using technological innovations to guide the future of interaction and information through typography, thereby helping improve communication in today’s world.
In the future, I envision myself as design director working on my own innovative projects as well as helping various brands come up with impactful design solutions and strategies. My ultimate aim is to produce a meaningful work that harmoniously combines technological know-how with cultural insights.
Core Competencies & Skillsets
Interaction Design • Visual Design • User-Centered Research • Web Typography • Prototyping Techniques •
Type Design • Visual Communication • Identity Design • Illustration • Video Editing • Storyboarding
Copenhagen Institute of Interaction Design (CIID), Copenhagen, Denmark
Masters Level Program, Interaction Design
January 2014 – December 2014
Sir J. J. Institute of Applied Arts, Mumbai, India
Bachelors in Applied Arts (B.F.A),
June 2005 – March 2008
Key Project & Work Experience
Sulekha.com | Visual Design Language (2016)
Responsible for developing the new visual design language for Sulekha brand and its digital products to bring unique customer experience and engagement on digital touch points.
Sevenlakes.com | Brand Styleguide & Visual Design for Product UI (2015)
Developed visual design for enterprise data analytic software and designed seven lakes brand visual assets for marketing communication
Philips Healthcare | Futuristic Interactions (2014)
Responsible for identifying key design challenges in today’s healthcare system through qualitative research and hence designing futuristic interaction to solve those problems by leveraging technology.
Novo Nordisk | Social Media Interactions (2014)
Team Novo Nordisk is an all-diabetes sports team that has nearly 1 million followers on Facebook. We were asked to find a way to take advantage of this large audience by implementing a strategy that would creatively engage, support and encourage more members of the diabetic and cycling communities to get involved and spread the word about this widespread epidemic.
Copenhagen Metro | Service Design (2014)
In month project for the Copenhagen Metro, one of the world’s most sophisticated and reliable public transportation systems, we investigated ways to enhance the travel experience for passengers through a number of iterative prototypes.
Google | ‘Ek Mukta’ Font Family (2014)
A contemporary humanist sans serif web font family designed in 7 weights covering more than 15 languages. Font family is now available at google web fonts.
UnLtd India | Identity Design (2013)
UnLtd India is a launchpad for social entrepreneurs. We designed a brand identity and visual brand style guide for their affiliates in India.
Fontlab | Research Internship (2013)
Worked as a research intern at Fontlab to investigate the Indic type design software problems, requirements and providing effective design solutions to improve Fontlab graphic user interface for Indic type design process.
Dr. Girish Dalvi | Type Design Apprenticeship (2011 – 2014)
Significant responsibilities in these projects were: Working in the development of his complete typeface family named ‘Firang’. • Helping in documentation for ‘Handbook of Devanagari Glyphs’ written by Dr. Dalvi, which compiles the total number of conjuncts found in Devanagari. It also illustrates various visual representations of these conjuncts seen in Indian books and manuscripts. • Reviving a typeface from Jain manuscript style named titled ‘Jaini’.
Design Temple | Graphic Designer (2008)
Worked with a creative team on various projects ranging from logo design, collaterals, brochures, book design, design diaries. • Developing strategies for design pitches. • Was mainly responsible for typographic solutions and identity design projects. • Also handled post production team.
White Crow Design | Graphic Designer (2005–2008)
Worked as a graphic designer for print; in areas such as logo design, paper swatches, calendar design, corporate stationeries, calligraphy, lettering and illustration.
“Towards a holistic Indic Font design software: Observations from the study of the Devanagari font design process.”, Bau Design College, Barcelona, Spain, ATypI 2014.
“Designing a Devanagari text font for newspaper use”
Indian Institute of Technology Bombay, Mumbai, Typography Day 2012.